Growing fast, smoking slow.

VERBAL IDENTITY, WEBSITE COPYWRITING

Chicago’s fastest-growing BBQ was delivering on bold soul food but lacked that same flavor in their branding. Grip and I helped Soul & Smoke turn up the heat and create a presence worthy of their craft and commitment to stirring shit up for good.

Welcome Stephen Gamble’s legacy into your home.

PRODUCT NAMING AND DESCRIPTIONS

It was high time to archive time-honored craftsmanship—and share it with generations to come. I worked directly with custom wood flooring and finishing pioneer Stephen Gamble and Shore—Creative to preserve the brand’s legacy and forge its DTC future.

Play, fight, win. Together.

VERBAL IDENTITY

A former pro footballer traded stadium roars for a different kind of fan fare: extraordinary food for people with heart. The Grip team and I tagged in to tell the Signature story and encourage sports bar patrons to co-author with every win (and loss).