25 Days of New Xmas Music
Creating a musical advent calendar to unbox fresh ear cheer all season long.
Overview & Challenge
Call it can’t-be-tamed Christmas spirit. Or post-election malaise. Probably both. Regardless of this project’s origin, I felt a seasonal urge to curate something special for myself and my social constituents. What started as a cursory search for uncommon advent calendars led to a more traditional celebration of anticipatory magic—and the joy of “unboxing” a daily surprise.
In a hyper-connected yet all-time isolated age, my musical advent calendar felt like the ideal opportunity to gather friends around the virtual fire for a month of holiday ear cheer. And to flex and fuse my favorite creative disciplines: music, design, and of course, copy.
Capabilities
Curating, Copywriting, Graphic Design
Approach & Solution
I approached this evolving playlist—like I do most playlists—with the simple question, “Do I like this song??” And since I was curating with connection in mind, “Will other people enjoy or at least appreciate this song?” From there, my intuition and obsessive tabs on fresh releases took the reins. The result was a festive mix of genres, seasoned and rising acts, original numbers and covers. Plus a built-in writing practice spanning 25 days and yielding 25 unique social captions.
Enjoy a song. Pass it on.
Impact
While I didn’t do it for the praise, lots of love from my personal and professional worlds warmed my heart and made for a megawatt Xmas.