Awager
Exploring new dimensions of casino play to define an emerging gambling technology.
Overview: Exploring a new dimension of casino play.
Awager is a new technology designed to bring an authentic casino experience to players anywhere. This progressive platform allows users to securely and remotely access a variety of physical slot machines and electronic table games.
Role
Copywriter: Naming, Strategy, Verbal Identity (Voice & Tone, Messaging Hierarchy, Pitch Deck)
Creative Agency
Challenge: Go all in on standing out.
We partnered with Softweave to name and brand this exciting gaming venture. The category-defining identity had to immediately hook on-site and online players (B2C) and casino management/owners (B2B). It also had to clearly translate an analog product into a digital experience—and cut through the flashy, saturated gambling sector.
Approach: Create a portal for players.
We built the brand narrative around portals. These conceptual conduits represent Awager's transportive quality: the limitless potential for players to choose where they wager. The shapes also communicate that this product is a direct window to real machines on real casino floors—reinforcing the brand pillars of trustworthiness and flexibility.
As copywriter on this project, I helped name the product, research competitors, build a strategy, and develop our portal concept into verbal identity suites targeting Awager's B2C and B2B audiences.
Spotlight: Naming
While the naming process was very much a team effort, it felt gratifying to contribute the winning suggestion.
A brand-new world needed a brand-new word. And so, “Awager” arrived in all its concise, straightforward, original, and catchy glory. It’s easily understood and spells out exactly what players are getting. “Away” as in not bound by the casino floor. “Wager” as in a fresh way to bet—and win.
And the jackpot on top of all this naming business? Expanding the concept into dynamic branding territory.
Where can Awager take you?
A brand headline inviting Awager’s audience to imagine a more flexible yet immersive gaming experience.
Impact: Awager, game changer.
Not only did we win over the majority of surveyed gamblers with the final product name, but our dynamic identity and strategic messaging successfully translated across the deliverables (e.g., pitch decks, website, social) our client needed to sell Awager to top-tier casinos and VIP players.